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June 21, 2012
Chris Richardson Applebee's Social Media Marketing Efforts Are Condescending
By Chris Richardson
The marketing geniuses hired by Applebee’s really wants you ladies to get off of Facebook and Twitter, round up your best girlfriends and get your behinds down to your local Applebee’s for some “Life is Better Shared” fun. In fact, that’s the name of the chain restaurant’s attempt at social media marketing, one that comes as both condescending to the customers while giving the appearance that Applebee’s is trying entirely too hard to be hip and with it.

A description of the campaign tells you all you need to know:

Sometimes life is better shared off-line. A little more face time and a little less Facebook can do the soul some good. Come to reconnect. To share life. To talk without abbreviations (LOL). To actually laugh out loud. To say what ever you want without the fear of your mother-in-law reading your post. Most importantly to hang with your BFF's, enjoy delicious food and tasty drinks.

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