I've known Lee Odden for years, and if you don't know him, why not?




DigitalMarketingNewz (Enable Images to Fully Enjoy)
August 1, 2012
Mike Moran Book Review: Optimize by Lee Odden
By Mike Moran
I’ve known Lee Odden for years, and if you don’t know him, why not? Lee runs one of the top blogs around at TopRankBlog.com and is a well-known speaker and consultant on all things digital marketing, but this is his first book, which I have been waiting for. It doesn’t disappoint. Optimize is a thorough treatment of the three biggest converging trends in digital marketing: content marketing, SEO, and social. Rather than treating each of these as separate silos, Lee artfully weaves them together into a single strategy that allows you to take full advantage of the synergy achieved when you approach everything together.

This book is chock-full of ideas, so you can’t really get a flavor for it in this short post, but here are a few highlights:
  • Objectives. Don’t settle for all marketing and sales objectives, despite their importance. Realize that these techniques can be applied to many things that companies do, including customer service, recruiting, and more.
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