|September 6, 2012|
|Is your digital marketing held hostage by specialist disease?|
|By Mike Moran|
A few years back, I wrote a post about something I called "specialist disease"-a situation where you have created a team full of specialists that actually starts to get in the way of your larger goals. If you never read it, go back and do it now. (I'll wait right here.) I would love to tell you that specialist disease is a thing of the past,. but I actually think that it has gotten worse. And it continues to threaten the value of everything we do as marketers.
It once was considered a luxury to have someone on the team that focused on social media, but I've seen teams that have Twitter customer service specialists. Now, that isn't a problem in and of itself, but it is critical that everyone on the team understand why we are doing any of this in the first place.
If we don't, you hear conversations like this: [...]
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|How To Go Viral With Your Marketing|
"OK, this is it lads. We're going to create a viral video for our latest project. Any ideas?"
Well, if that's how you think the process starts to create viral marketing for your business, you couldn't be more wrong.
For a start, you can't make something go viral – that's the public's job.
What is viral marketing?
Well it's a way of using social networks to promote brand awareness (or boost sales) through a self-replicating viral process. [...]
|Book Review: Optimize by Lee Odden||Every Digital Marketer's Most Valuable Asset: The Extended Network||Applebee's Social Media Marketing Efforts Are Condescending|
|I've known Lee Odden for years, and if you don't know him, why not? Lee runs one of the top blogs around at TopRankBlog.com and is a well-known speaker and consultant on all things digital marketing, but this is his first book, which I [...]||Every job seeker knows that his network is the key to his next employment opportunity. In theory, every digital media marketer is or has been a job seeker at some point. So why does it seem that we only think about the network in terms of personal use? How can we use our organization's extended network as part of our marketing [...]||The marketing geniuses hired by Applebee's really wants you ladies to get off of Facebook and Twitter, round up your best girlfriends and get your behinds down to your local Applebee's for some " [...]|
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