Over the course of my day I speak to quite a few people about Internet / digital marketing in one capacity or another.




DigitalMarketingNewz (Enable Images to Fully Enjoy)
October 17, 2012
Frank Reed Being Honest About Digital Marketing
By Frank Reed
Over the course of my day I speak to quite a few people about Internet / digital marketing in one capacity or another. The discussions range from local to organic search to paid search to social media to display advertising to analytics and all stops in between or beyond. To say the least the online marketing landscape is vast and it can be one that creates problems for those trying to optimize their business opportunity using it. I have essentially given up evangelizing the medium. For the most part, it’s pointless. At this stage of the online game, businesses either get it or they don’t. If they don’t, or they choose to not truly try to get it, it is easier than ever to wish them luck and move on. If you are resistant by this point in the life cycle of digital marketing you are a true hold out and you deserve your fate. [...]

Continue Reading


Today's Top Videos:
Can the 'Declaration of Internet Freedom' Keep the Web Open?
Just as the United States celebrated its independence this 4th of July, multiple Internet activists have come together [...]
Watch Video
Kiip: The App That May Change Advertising Forever
If you're involved in advertising, you know that it's difficult to get people to click on ads. Being familiar with this [...]
Watch Video
Is Competition Really a Problem in the Tech Industry?
There is no disputing the fact that competition has been dramatically debated in the tech industry in recent years. Google, Facebook, Apple, and many other companies that we would consider [...]
Watch Video
Recent Articles:
A Public Relations Case for Digital Marketing
What is the future of digital marketing? What skills will be required for the successful digital marketer? Mike Moran asked a similar question on this blog two weeks ago: Are you turning your marketing into PR? Back in the early days (circa 2004), my colleagues and I debated which function should "own" social media. As the head of global public relations, I thought it was crystal clear: the public relations function was best suited, because our strengths were in creating two-way conversations and managing risk. Not [...]
Read More...
Is your digital marketing held hostage by specialist disease? How To Go Viral With Your Marketing Book Review: Optimize by Lee Odden
A few years back, I wrote a post about something I called “specialist disease“–a situation where you have created a team full of specialists that actually starts to get in the way of your larger goals. If you never read it, go [...] “OK, this is it lads. We’re going to create a viral video for our latest project. Any ideas?”

Well, if that’s how you think the process starts to create viral marketing for your business, you couldn’t be more wrong. [...]
I’ve known Lee Odden for years, and if you don’t know him, why not? Lee runs one of the top blogs around at TopRankBlog.com and is a well-known speaker and consultant on all things digital marketing, but this is his first book, [...]
Read More... Read More... Read More...
Other iEntry Business Resources:
- WebProNews.com - SalesNewz.com - eCommNewz.com iEntry Inc.
- Jayde.com - CareerNewz.com - WebsiteNotes.com
- MarketingNewz.com - InvestNewz.com - AdvertisingDay.com
--This email is a service of DigitalMarketingNewz--

iEntry, Inc. 2549 Richmond Rd. Lexington KY, 40509
2012 iEntry, Inc. All Rights Reserved Privacy Policy Legal