I have discussed the importance of being educated regarding the online marketing space in the past.

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November 5, 2012
Frank Reed The Risk of Trusting Another's Digital Marketing Knowledge
By Frank Reed
I have discussed the importance of being educated regarding the online marketing space in the past. As you may have guessed, I haven’t changed my stance and, in fact, I have turned up the volume on this mantra of mine for one simple reason: I am back in a more traditional sales role with the Edgeworks Group. So what you ask? Well, thanks for asking.

Why would a sales person want his prospects to be more educated in the ways of digital marketing? Isn’t that counter to the sales person’s desire to be in control and to “help” the prospect decide for their companies services? Actually yes, if you are not concerned about relationships and long-term repeat customers. In other words, if you are a transactional seller, having an under-educated consumer works because your buyer may never see you again, so what do you care as long as they bought from you? [...]

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