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December 10, 2012
Megan Totka Three Digital Marketing Musts This Holiday Season
By Megan Totka
The holiday season is an interesting time to observe marketing tactics, especially when it comes to large businesses. Black Friday (now fading into Gray Thursday), Small Business Saturday, Cyber Monday — these are official shopping days that have almost become holidays in and of themselves. It is true that without these named shopping events, retail businesses would likely still rake in the cash during the holiday season – but riding the wave of seasonal excitement ups end of the year revenue. Read on to find out the three digital marketing techniques your small business should be using.

Small businesses, and especially those in the non-retail realm, can benefit from all the hype that bigger businesses create during the holiday season. It is a great time of year to show your customer base who you are and that you appreciate their patronage all year round. You don’t have to take out a full-page newspaper ad or mail hundreds of Christmas cards to do it either; in fact, digital marketing costs less and is a much more effective way [...]

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