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January 2, 2013
Ruth Stevens Predictions for B2B digital marketing in 2013
By Ruth Stevens
It's that time of the year when observers can't resist making predictions about developments on the horizon. I hereby take up that tradition, offering up four random prognostications for where B2B digital marketing is headed in 2013. My topics include Facebook, content marketing, personal branding, and data hygiene-certainly an eclectic mix. I encourage readers to add their own.

Facebook is ready, at last, for the B2B prime time

It took a while, but Facebook marketing is now ready for mainstream B2B, in support of branding, lead generation, and customer relationship marketing goals for enterprises of all sizes. There are several reasons for this-FB's universality being one of them. But the critical driver is the recent arrival of the Facebook Exchange (FBX) ad platform, which will allow banner ad bidding and retargeting to specific individuals, based on data matching. [...]

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