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January 30, 2013
Mike Moran How does your team get digital marketing training?
By Mike Moran
Most of you know that I do a lot of training work, both for individuals and companies, and it has struck me recently that there might not be enough choices in how companies train their teams. In this business, you all know that constant learning is essential. Some of us are fine with trying out new concepts ourselves and others are voracious book readers and Googlers–tracking down the information we need when we need it. But a significant portion of us need training, at least to get started. To me, it’s just a variation on learning styles–we each have ways that make it easier for us to learn new things, and training is essential for many of us. So, even if you don’t find training necessary when you take on something new (that might be why you are reading a blog post now), you can bet that a number of folks on your team do need it.

In this ever-changing business of digital marketing, you need some solutions for the problem of how your team will keep up. Even if you think that right now, everyone on your team is up to [...]

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