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DigitalMarketingNewz (Enable Images to Fully Enjoy)
February 20, 2013
Jon Greer In Digital Marketing, Good Writing Matters, Too
By Jon Greer
Many of the other bloggers here on Biznology focus on the technological aspect of digital marketing, i.e., coding the content so it is likely to be found more easily via search. But no matter how much optimization you do, when your visitors arrive, what they will be looking for is not optimized content but interesting, well written, largely non-promotional content that’s worth their time to read and share. That’s what I’m here to blog about.

It’s not easy to be a good writer, let alone a great writer. I’ve been making a living as a writer since my 20s and I do not consider myself a great writer, merely a serviceable one. On the other hand, I know that I create better written materials than many people in the corporate marketing world, simply because I have focused on my writing skills for so long. So that’s my top piece of advice for everyone in digital marketing: commit to continuous improvement of your writing skills. [...]

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Today's Top Videos:
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Google's Matt Cutts is back online, he's been steadily putting out new Webmaster Help videos on a daily basis. It will be interesting to see how long this continues. [...]
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Here's Eric Schmidt's Entire Cambridge Speech [Video] Here's Eric Schmidt's Entire Cambridge Speech [Video]
Google executive chairman Eric Schmidt continues to make headlines. In fact, though he handed the CEO reins to Larry Page in 2011, he may still grab more headlines than page thanks to things like his imaginative speeches and a recent trip to North Korea. [...]
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First Clip From jOBS Hits The Web [Video] First Clip From jOBS Hits The Web [Video]
Entertainment Tonight has posted the first clip we've seen from the upcoming Steve Jobs biopic jOBS, starring Ashton Kutcher and Josh Gad as Jobs and Steve Wozniak. The clip features the duo in a scene talking about Wozniak's operating system. [...]
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How does your team get digital marketing training?
Most of you know that I do a lot of training work, both for individuals and companies, and it has struck me recently that there might not be enough choices in how companies train their teams. In this business, you all know that constant learning is essential. Some of us are fine with trying out new concepts ourselves and others are voracious book readers and Googlers–tracking down the information we need when we need it. But a significant portion of us need training, at least to get started. To me, it’s [...]
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