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DigitalMarketingNewz (Enable Images to Fully Enjoy)
April 2, 2013
Jon Greer The Secret of Digital Marketing? It's All in the Details
By Jon Greer
As a trained journalist and former newspaper reporter, I’m conditioned to look and listen for details. It’s a skill that obviously comes in handy when you are doing marketing work. But you may have noticed that a lot of marketing and public relations content is oddly free of details. Companies would rather claim to be a “leader,” to offer “comprehensive solutions,” and tout their “fast-growing” status than provide information that would prove (or possibly disprove) these claims. This is not an accident, nor is it an unconscious action by corporate marketers. A tension exists between peoples’ natural curiosity and the desire on the part of businesses to keep details and specifics to themselves.

In fact, a great deal of business – and potential profit – revolves around the uneven distribution of information. Stocks move up and down on the basis of mere rumors and speculation. Consumers buy products not knowing exactly what’s in them, where they are made, and what it really cost [...]

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Recent Articles:
Is Your Team Ready to Ride the Online Video Wave?
Each year more people are watching video online. Predictions are that 1.5 billion (yes, with a B) people will watch at least one online video by 2016, says a recently released study by online video technology provider Ooyala.

Viewership of branded videos grew 91 percent over the course of Q4 2012.

Ooyala believes the study illustrates the importance of streaming video for marketers. “Streaming video has crossed an inflection point and it’s now a necessary channel for both consumers, as [...]
Digital Marketing on a Vine-Twitter's New Video Venue In Digital Marketing, Good Writing Matters, Too How does your team get digital marketing training?
Twitter’s new Vine has some social media and marketing experts tumbling with excitement. Within a month of its launch, it’s already being declared the next big thing in digital media marketing. But is it, really? How long does it take [...] Many of the other bloggers here on Biznology focus on the technological aspect of digital marketing, i.e., coding the content so it is likely to be found more easily via search. But no matter how much optimization you do, when your visitors arrive, what they will be looking for is not optimized content but interesting, well written, [...] Most of you know that I do a lot of training work, both for individuals and companies, and it has struck me recently that there might not be enough choices in how companies train their teams. In this business, you all know that constant [...]
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