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DigitalMarketingNewz (Enable Images to Fully Enjoy)
April 24, 2013
Mike Moran Does brand marketing still matter in the digital age?
By Mike Moran
Most of you know that Biznology is all about digital marketing, which is a nice hot topic to cover. And you’ll be forgiven if you think that all this focus on shiny new marketing techniques leave little room for the tried and true. But you’d be wrong. Digital marketing, in fact, is way more about marketing than about digital. Even though there are many things that are changing, the basic still stay the same. One of those basics is brand marketing. Far from becoming unimportant, brand marketing is becoming more important to more companies every day.

Digital marketers (including me) have criticized the old “brand awareness” game, where that was the only measurement we focused on to show that our marketing is any good. I’ve often tried to get companies to focus on actual direct marketing metrics and conversions, reasoning that if they buy from you then at some point they probably became aware of you. [...]

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The Secret of Digital Marketing? It's All in the Details
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Is Your Team Ready to Ride the Online Video Wave? Digital Marketing on a Vine-Twitter's New Video Venue In Digital Marketing, Good Writing Matters, Too
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Twitter’s new Vine has some social media and marketing experts tumbling with excitement. Within a month of its launch, it’s already being declared the next big thing in digital media marketing. But is it, really? How long does it take you to tell your brand’s story? Can you do it in just six-seconds? In video? With [...] Many of the other bloggers here on Biznology focus on the technological aspect of digital marketing, i.e., coding the content so it is likely to be found more easily via search. But no matter how much optimization you do, when your visitors [...]
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