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DigitalMarketingNewz (Enable Images to Fully Enjoy)
May 15, 2013
Diane Thieke What the Crumbling State of the Media Means for Digital Marketing
By Diane Thieke
We’re entering – or, I should say, re-entering – an era where “Content is King.” You might not realize it, however, from all the hand-wringing about the end of the news media. But if you’ve been following the latest trends about brand journalism or content marketing (we need a better moniker or at least an agreement on what to call it), you’ll realize that content is certainly on the rise. It’s just who should produce it that is in dispute.

Let’s look at some of the trends:

The news media is shedding journalists. Newsrooms are down by 30% since 2000, according to the State of the News Media 2013, an annual report from the Pew Research Center’s Project for Excellence in Media. For the first time since 1978, there are fewer than 40,000 full-time professional employees in the industry. [...]

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Today's Top Videos:
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Turn Sites into Playable Mazes with New Chrome Experiment Turn Sites into Playable Mazes with New Chrome Experiment
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Does brand marketing still matter in the digital age?
Most of you know that Biznology is all about digital marketing, which is a nice hot topic to cover. And you’ll be forgiven if you think that all this focus on shiny new marketing techniques leave little room for the tried and true. But you’d be wrong. Digital marketing, in fact, is way more about marketing than about digital. Even though there are many things that are changing, the basic still stay the same. One of those basics is brand marketing. Far from becoming unimportant, brand marketing is becoming [...]
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The Secret of Digital Marketing? It's All in the Details Is Your Team Ready to Ride the Online Video Wave? Digital Marketing on a Vine-Twitter's New Video Venue
As a trained journalist and former newspaper reporter, I’m conditioned to look and listen for details. It’s a skill that obviously comes in handy when you are doing marketing work. But you may have noticed that a lot of marketing [...] Each year more people are watching video online. Predictions are that 1.5 billion (yes, with a B) people will watch at least one online video by 2016, says a recently released study by online video technology provider Ooyala. [...] Twitter’s new Vine has some social media and marketing experts tumbling with excitement. Within a month of its launch, it’s already being declared the next big thing in digital media marketing. But is it, really? How long does it [...]
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