|June 5, 2013|
|Digital Media Marketing Expertise Rendered On the Fly|
|By Diane Thieke|
What’s the corollary to Moore’s Law in digital media marketing? I’m wondering. Surely, there must be one, because the digital media marketing industry is changing with mind-boggling rapidity. I swear that by sunset each day there’s either something new or something different. There’s always a new social media network launching, a new update to a search algorithm, or a change to Facebook privacy.
Recently, another digital media marketing consultant and I were discussing this crazy accelerated rate of change. We commiserated that just as soon as we become proficient in one area, we need to relearn it. It’s like we’re on a hamster wheel running backward. It’s almost impossible to keep up with how things work.
My friend pointed out that 20-somethings approached the boiling pot with much more indifference than we digital veterans. Us oldsters feel compelled not just to stay abreast of new developments, but learn them immediately. We have to be early adopters. It’s what our clients [...]
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|What the Crumbling State of the Media Means for Digital Marketing|
We’re entering – or, I should say, re-entering – an era where “Content is King.” You might not realize it, however, from all the hand-wringing about the end of the news media. But if you’ve been following the latest trends about brand journalism or content marketing (we need a better moniker or at least an agreement on what to call it), you’ll realize that content is certainly on the rise. It’s just who should produce it that is in dispute.
Let’s look at some of the [...]
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|Most of you know that Biznology is all about digital marketing, which is a nice hot topic to cover. And you’ll be forgiven if you think that all this focus on shiny new marketing techniques leave little room for the tried and true. But [...]||As a trained journalist and former newspaper reporter, I’m conditioned to look and listen for details. It’s a skill that obviously comes in handy when you are doing marketing work. But you may have noticed that a lot of marketing and public relations content is oddly free of details. Companies would rather claim to be a [...]||Each year more people are watching video online. Predictions are that 1.5 billion (yes, with a B) people will watch at least one online video by 2016, says a recently released study by online video technology provider Ooyala. Viewership of [...]|
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