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DigitalMarketingNewz (Enable Images to Fully Enjoy)
June 19, 2013
Diane Thieke 6 Things Digital Marketers Can Learn From Internet Stars
By Diane Thieke
There is an Internet star or celebrity for just about any topic of interest, and digital media marketing has been the secret to their success. In the early days of Twitter, one of my colleagues made what I thought was an astute observation: “We forget how small Twitter really is.” We were discussing the fact that hardly anyone in the “real world” was on Twitter, and yet everyone we knew – or thought was important – was. That comment held new meaning for me several weeks ago, after reading a New York Times article about Jenna Marbles – The Woman with 1 Billion Clicks.

The article coincided with some research I was doing on a variety of topics: eating a more healthy diet, developing a new business model, keeping up on digital marketing trends. I’d always thought of the Web as a giant, chaotic mess, dominated by techies, hacks, flacks, and marketeers. But of course, those are the small worlds in which I circulate, and at one time, they did dominate the mess. [...]

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Recent Articles:
Digital Media Marketing Expertise Rendered On the Fly
What’s the corollary to Moore’s Law in digital media marketing? I’m wondering. Surely, there must be one, because the digital media marketing industry is changing with mind-boggling rapidity. I swear that by sunset each day there’s either something new or something different. There’s always a new social media network launching, a new update to a search algorithm, or a change to Facebook privacy.

Recently, another digital media marketing consultant and I were discussing this crazy [...]
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What the Crumbling State of the Media Means for Digital Marketing Does brand marketing still matter in the digital age? The Secret of Digital Marketing? It's All in the Details
We’re entering – or, I should say, re-entering – an era where “Content is King.” You might not realize it, however, from all the hand-wringing about the end of the news media. But if you’ve been following the latest [...] Most of you know that Biznology is all about digital marketing, which is a nice hot topic to cover. And you’ll be forgiven if you think that all this focus on shiny new marketing techniques leave little room for the tried and true. But you’d be wrong. Digital marketing, in fact, is way more about marketing than about digital. [...] As a trained journalist and former newspaper reporter, I’m conditioned to look and listen for details. It’s a skill that obviously comes in handy when you are doing marketing work. But you may have noticed that a lot of marketing [...]
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