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DigitalMarketingNewz (Enable Images to Fully Enjoy)
July 8, 2013
Rob Petersen 37 reasons that video content is king
By Rob Petersen
Bill Gates, in 1996, predicted "content is king," Bill said content would revolutionize the internet because it "allows material to be duplicated at a low cost, no matter the size of the audience. When it comes to an interactive network such as the internet, the definition of 'content' becomes very wide." Michael Eisner, in 1994, said businesses have to "reinvent themselves every seven years, as businesses mature and situations change." These two statements make me believe, today, as Bill's prediction still continues to come true, it has "matured" to be "Video content is king." Here are 37 reasons why.

By the percentages:

200% to 300% increase in click-through rate when marketers include video in an e-mail (Forrester)

100% more time is spent on pages with videos on them. (Source: MarketingSherpa)

90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. (Sources: 3M Corporation and Zabisco) [...]

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