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DigitalMarketingNewz (Enable Images to Fully Enjoy)
August 21, 2013
Arik Hanson 5 strategies to help your execs to better understand digital marketing
By Arik Hanson
A post by fellow communicator and blogger Shel Holtz concerned me last week. Its premise? In Shel’s words: “The uneven adoption of social media is, by and large, a failure of organizational leadership.”

As usual, Shel backed that claim up with a slew of findings including:

* According to a study by the Rock Center for Corporate Governance at Stanford University and The Conference Board, only 32% of companies monitor social media to detect risks to their business activities

* That same study found only 14% of companies use metrics from social media to measure corporate performance [...]

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Today's Top Videos:
Google: You Probably Shouldn't Link Your 20 Domains Together Google: You Probably Shouldn't Link Your 20 Domains Together
You know how Google has everybody afraid of links? People are also afraid to link to their own stuff in certain ways, and Google's Webmaster Help video today pretty much indicates that this is with good reason.
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Matt Cutts Talks About Site Downtime's Impact On Rankings Matt Cutts Talks About Site Downtime's Impact On Rankings
Google has released a new Webmaster Help video with Matt Cutts addressing the question: If my site goes down for a day, does that affect my rankings?
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'Google Blockbuster' Algorithm Revealed (On Conan) 'Google Blockbuster' Algorithm Revealed (On Conan)
Google recently put out a whitepaper claiming that Google searches can predict box office totals with 94% accuracy. The paper describes how Google arrives at its results by observing searches for a movie's [...]
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Recent Articles:
Six Ways To Rock The Content Marketing World In 2013
There’s some serious momentum growing in the digital marketing world and companies world-wide are scrambling to figure out one of the most important pieces for success: content.

What better way to close the gap between early maturity model stages and a path to greater profitability than learning from top experts who have already “been there, done that”? Content Marketing World coming up Sept 9-11 will provide the answers many digital marketers are looking for. [...]
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37 reasons that video content is king 6 Things Digital Marketers Can Learn From Internet Stars Digital Media Marketing Expertise Rendered On the Fly
Bill Gates, in 1996, predicted "content is king," Bill said content would revolutionize the internet because it "allows material to be duplicated at a low cost, no matter the size of the audience. When it comes to an interactive network [...] There is an Internet star or celebrity for just about any topic of interest, and digital media marketing has been the secret to their success. In the early days of Twitter, one of my colleagues made what I thought was an astute observation: “We forget how small Twitter really is.” We were discussing the fact that hardly [...] What’s the corollary to Moore’s Law in digital media marketing? I’m wondering. Surely, there must be one, because the digital media marketing industry is changing with mind-boggling rapidity. I swear that by sunset each day [...]
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