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DigitalMarketingNewz (Enable Images to Fully Enjoy)
September 11, 2013
Mike Moran Is Vine a breakthrough in video?
By Mike Moran
Every few months, there is a new “latest and greatest” in digital marketing. Lately, you might be hearing lots of buzz around Vine, the six-second video platform acquired by Twitter. Some of you snarkier readers might ask yourself what kind of breakthrough this is. After all, what is so revolutionary about limiting videos to six seconds? If six-second videos work so well, why don’t we just post six-second videos to YouTube? There is nothing forcing you to post longer videos on YouTube if six seconds really works. I think those questions miss the point.

The real point of Vine is not that it allows a marketer to post a six-second video. The point is that it promises the viewer that nothing will be longer than six seconds.

Compare this to Twitter. It’s the same point, actually. Is there something magical about 140 characters that makes it the right format? No, it’s just short. There was no reason that you couldn’t have limited your blog posts to 140 characters, if that short form just plain works [...]

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Recent Articles:
5 strategies to help your execs to better understand digital marketing
A post by fellow communicator and blogger Shel Holtz concerned me last week. Its premise? In Shel’s words: “The uneven adoption of social media is, by and large, a failure of organizational leadership.”

As usual, Shel backed that claim up with a slew of findings including:

* According to a study by the Rock Center for Corporate Governance at Stanford University and The Conference Board, only 32% of companies monitor social media to detect risks to their business activities [...]
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There’s some serious momentum growing in the digital marketing world and companies world-wide are scrambling to figure out one of the most important pieces for success: content. What better way to close the gap between early maturity model [...] Bill Gates, in 1996, predicted "content is king," Bill said content would revolutionize the internet because it "allows material to be duplicated at a low cost, no matter the size of the audience. When it comes to an interactive network such as the internet, the definition of 'content' becomes very wide." Michael Eisner, in [...] There is an Internet star or celebrity for just about any topic of interest, and digital media marketing has been the secret to their success. In the early days of Twitter, one of my colleagues made what I thought was an astute observation: [...]
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