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DigitalMarketingNewz (Enable Images to Fully Enjoy)
November 6, 2013
Arik Hanson Hash tags: They key to success for brands on Instagram?
By Arik Hanson
We all have that friend. Oh, you know the one. The friend who posts pics to Instagram and uses about 57 hash tags in the post.

It can be funny at times. At other times, it can be downright annoying.

But why would any brand contemplate taking such a strategy?

Because it might actually work.

According to a recent report by TrackMaven, brands with fewer than 1,000 followers (which has to make up a sizable group at this point) saw, on average, 77 interactions per post when they used 11 hash tags in an Instagram post. [...]

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