|November 6, 2013|
|Hash tags: They key to success for brands on Instagram?|
|By Arik Hanson|
| We all have that friend. Oh, you know the one. The friend who posts pics to Instagram and uses about 57 hash tags in the post.
It can be funny at times. At other times, it can be downright annoying.
But why would any brand contemplate taking such a strategy?
Because it might actually work.
According to a recent report by TrackMaven, brands with fewer than 1,000 followers (which has to make up a sizable group at this point) saw, on average, 77 interactions per post when they used 11 hash tags in an Instagram post. [...]
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|Learn More About Ecommerce And Goal Tracking In Google Analytics|
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|#SMX Presentations: Authorship and Enterprise SEM Management|
| Search Mojo’s President & CEO, Janet Driscoll Miller, and Vice President of Accounts, Tad Miller, both spoke at the Search Marketing Expo (SMX) East in New York. Janet spoke on “Inferred Authorship in Google Search Results,” while Tad presented a case study for managing enterprise paid search campaigns with his presentation “What We’ve Learned Managing Mazda USA’s Enterprise SEM Over 5 Years.”
Did you attend SMX, but missed out on these two sessions (or you [...]
|Is Vine a breakthrough in video?||5 strategies to help your execs to better understand digital marketing||Six Ways To Rock The Content Marketing World In 2013|
|Every few months, there is a new “latest and greatest” in digital marketing. Lately, you might be hearing lots of buzz around Vine, the six-second video platform acquired by Twitter. Some of you snarkier readers might ask yourself what [...]||A post by fellow communicator and blogger Shel Holtz concerned me last week. Its premise? In Shel’s words: “The uneven adoption of social media is, by and large, a failure of organizational leadership.” [...]||There’s some serious momentum growing in the digital marketing world and companies world-wide are scrambling to figure out one of the most important pieces for success: content. What better way to close the gap between early maturity [...]|
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