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DigitalMarketingNewz (Enable Images to Fully Enjoy)
December 4, 2013
Lee Odden Optimize Your Digital Marketing For 2014
By Lee Odden
Figure out what your customers want, and give it to them. Monitor what works and what doesn’t. Adapt and optimize performance.

This would appear to be common sense marketing and yet, when you examine a lot of what gets published in the name of content marketing, social media and SEO, the “makes sense” doesn’t seem so common.

Over the past 3 weeks I’ve given presentations to audiences in the U.S., Spain, Russia and the UK. For just about every audience, there is a common language everyone seems to understand and if you can connect with that, it’s amazing what progress you can make. [...]

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Today's Top Videos:
Google Takes An Hour To Explain How To Use Remarketing Lists For Search Ads Google Takes An Hour To Explain How To Use Remarketing Lists For Search Ads
Google has released the recording of a new webinar about remarketing lists for search ads (RLSA). [...]
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Helix Brings A Professional 3D Printer To Kickstarter Helix Brings A Professional 3D Printer To Kickstarter
Kickstarter has been a great place to support affordable 3D printers, but most of those projects are intended for hobbyists and consumers. The professional 3D printer market is still largely made up of the big [...]
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How Google Evaluates The Merit Of A Guest Blog Post How Google Evaluates The Merit Of A Guest Blog Post
It's Matt Cutts video time again. This time, he answers the question: "How can I guest blog without it looking like I pay for links?" [...]
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Recent Articles:
Hash tags: They key to success for brands on Instagram?
We all have that friend. Oh, you know the one. The friend who posts pics to Instagram and uses about 57 hash tags in the post.

It can be funny at times. At other times, it can be downright annoying.

But why would any brand contemplate taking such a strategy?

Because it might actually work. [...]
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#SMX Presentations: Authorship and Enterprise SEM Management Is Vine a breakthrough in video? 5 strategies to help your execs to better understand digital marketing
Search Mojo’s President & CEO, Janet Driscoll Miller, and Vice President of Accounts, Tad Miller, both spoke at the Search Marketing Expo (SMX) East in New York. Janet spoke on “Inferred Authorship in Google Search Results,” [...] Every few months, there is a new “latest and greatest” in digital marketing. Lately, you might be hearing lots of buzz around Vine, the six-second video platform acquired by Twitter. Some of you snarkier readers might ask yourself what kind of breakthrough this is. After all, what is so revolutionary about limiting videos to [...] A post by fellow communicator and blogger Shel Holtz concerned me last week. Its premise? In Shel’s words: “The uneven adoption of social media is, by and large, a failure of organizational leadership.” As usual, Shel [...]
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