|January 2, 2014|
|Top 5 Digital Marketing Trends of 2014!|
|By Navneet Kaushal|
| Marketing in this era is a brutal dog-eat-dog world, but there just isn’t any dearth of opportunities. There are many vistas and glittering stars for consumers to turn their eyes to. So how do you get them hooked to yours or even glance at what you’re presenting? Tons of smart thinking and keeping abreast of current and future technologies and platforms is the key to successfully market your or your client’s products and expertise.
Digital marketing has no boundaries. It encompasses devices such as smartphones, tablets, laptops, game consoles, televisions, digital billboards, and media such as social media, SEO (search engine optimization), videos, content, email and lots more. Digital marketing can be cost-effective, but to make it really efficient here are five trends that are likely to rule the roost in 2014. [...]
||Today's Top Videos:|
|Google Gives You A Checklist For Making Sure Your Mobile Site Is Up To Snuff|
|Google has put out a checklist for improving mobile websites. The search engine recently made several ranking changes for sites not configured for smartphone users, so you may want to pay attention. [...]|
|Google Ventures Shares Presentation On Lean Product Management|
|Google Ventures, Google's investment arm, has shared an 80-minute workshop presentation on the topic of lean product management. [...]|
|Cutts Talks Disavow Links Tool And Negative SEO|
|Google has put out a new Webmaster Help video discussing the Disavow Links tool, and whether or not it's a good idea to use it even when you don't have a manual action against your site. [...]|
|Optimize Your Digital Marketing For 2014|
| Figure out what your customers want, and give it to them. Monitor what works and what doesn’t. Adapt and optimize performance.
This would appear to be common sense marketing and yet, when you examine a lot of what gets published in the name of content marketing, social media and SEO, the “makes sense” doesn’t seem so common.
Over the past 3 weeks I’ve given presentations to audiences in the U.S., Spain, Russia and the UK. For just about every audience, there is a common [...]
|Hash tags: They key to success for brands on Instagram?||#SMX Presentations: Authorship and Enterprise SEM Management||Is Vine a breakthrough in video?|
| We all have that friend. Oh, you know the one. The friend who posts pics to Instagram and uses about 57 hash tags in the post.
It can be funny at times. At other times, it can be downright annoying. [...]
|Search Mojo’s President & CEO, Janet Driscoll Miller, and Vice President of Accounts, Tad Miller, both spoke at the Search Marketing Expo (SMX) East in New York. Janet spoke on “Inferred Authorship in Google Search Results,” while Tad presented a case study for managing enterprise paid search campaigns with his [...]||Every few months, there is a new “latest and greatest” in digital marketing. Lately, you might be hearing lots of buzz around Vine, the six-second video platform acquired by Twitter. Some of you snarkier readers might ask [...]|
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