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DigitalMarketingNewz (Enable Images to Fully Enjoy)
March 5, 2014
Mike Moran Why are you learning more about digital marketing?
By Mike Moran
No, I am not here to announce that digital marketing is dead. In fact, it’s just a baby. What I am really asking is very simple: Why are you learning more about digital marketing? What is your specific reason? The reason that I ask that is I am concerned that too many of us are learning more out of reflex. We don’t understand something and that makes us feel uncomfortable and so we think we need to learn more. Maybe you do, but maybe you need to think differently.

Now, understand, I am not denigrating learning. Not at all. I teach more classes on digital marketing than I can keep track of. I work at several different universities and I do even more corporate training. All of that work is to help people learn. [...]

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Recent Articles:
Does Your Digital Marketing Campaign Have a Cohesive Strategy?
Recently I've been doing a number of audits for prospective clients, surveying their presence on the search and social web, how they are "known" and taking inventory of digital assets and the overall experience across their owned, earned, paid and shared media.

This exercise has reinforced to me that digital marketing agencies like ours are going to be busy for years to come. [...]
Read More...
The organizational digital divide Top 5 Digital Marketing Trends of 2014! Optimize Your Digital Marketing For 2014
As marketers we tend to focus attention on early adopters and marvel at the promise of new technologies and the “next big thing”. We believe that the digital revolution has been won, and that with the right digital strategy and great [...] Marketing in this era is a brutal dog-eat-dog world, but there just isn’t any dearth of opportunities. There are many vistas and glittering stars for consumers to turn their eyes to. So how do you get them hooked to yours or even glance at what you’re presenting? Tons of smart thinking and keeping abreast of current and [...] Figure out what your customers want, and give it to them. Monitor what works and what doesn’t. Adapt and optimize performance. This would appear to be common sense marketing and yet, when you examine a lot of what gets published [...]
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