|March 26, 2014|
|Content Marketers Need To Learn These Skills In 2014|
|By Lee Odden|
Like many other digital marketing agencies, we've been on the hunt for digital and content marketing talent on a continuous basis over the past few years. Increased demand and competition are driving the need to find people with skills that can actually create impact, vs. fuzzy "potential".
Companies looking for agencies are in the same boat, challenged to find partners that can actually affect business goals. Sadly, there are few knights in shining content marketing armor, like our friend to the right.
In both cases, the ease of publishing online makes it easy for individuals and agencies to present expertise [...]
||Today's Top Videos:|
|Matt Cutts Talks About A Typical Day In Spam-Fighting|
|The latest "Webmaster Help" video from Google is an interesting (and long) one. Google webspam king Matt Cutts talks about a day in the life of someone on the webspam team. [...]|
|Join Zuckerberg In Reflecting On Your Time On Facebook As It Turns 10|
|Today marks Facebook's tenth anniversary. Mark Zuckerberg has posted some thoughts on the last ten years, which began with going out for pizza with some friends, and sharing how excited he was about launching [...]|
|Google To Writers: Don't Upload Articles To Directories|
|Google has put out a new "Webmaster Help" video advising webmasters and writers against submitting articles to online article directories. It's been pretty well-known that Google isn't incredibly fond of these types [...]|
|Why are you learning more about digital marketing?|
No, I am not here to announce that digital marketing is dead. In fact, it's just a baby. What I am really asking is very simple: Why are you learning more about digital marketing? What is your specific reason? The reason that I ask that is I am concerned that too many of us are learning more out of reflex. We don't understand something and that makes us feel uncomfortable and so we think we need to learn more. Maybe you do, but maybe you need to think differently.
Now, understand, I am not [...]
|Does Your Digital Marketing Campaign Have a Cohesive Strategy?||The organizational digital divide||Top 5 Digital Marketing Trends of 2014!|
|Recently I've been doing a number of audits for prospective clients, surveying their presence on the search and social web, how they are "known" and taking inventory of digital assets and the overall experience across their owned, earned, [...]||As marketers we tend to focus attention on early adopters and marvel at the promise of new technologies and the "next big thing". We believe that the digital revolution has been won, and that with the right digital strategy and great execution, we will succeed. At our fingertips are the tools to enable instantaneous viral [...]||Marketing in this era is a brutal dog-eat-dog world, but there just isn't any dearth of opportunities. There are many vistas and glittering stars for consumers to turn their eyes to. So how do you get them hooked to yours or even [...]|
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