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April 16, 2014
Chris Abraham Know Thyself-The Only Road to Digital Marketing Success
By Chris Abraham
People can see you're fat. Or bald. Or hairy. Or gray. Or old. Or short. Or tall. Or skinny. Go ahead and wear that wig or those lifts. Go ahead and use that decade-old photograph on your Match.com profile. You might fool someone for a little while, but not for long. The people you fool for any length of time are indulging you because they're pretty sure that your entire world depends on nobody knowing you're actually bald over forty. You're not fooling them, they're fooling you - and love and like you enough to allow you your delusion. The integrity of your disguise. Protecting you from feeling foolish, absurd, and ashamed. Now that's love.

SPOILER: So, go ahead and proudly be yourself. [...]

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Today's Top Videos:
WordPress Founder Talks To LinkedIn About The Future Of Publishing WordPress Founder Talks To LinkedIn About The Future Of Publishing
This video's about a month old, but interesting none the less, and LinkedIn just shared it in a blog post today. WordPress founder Matt Mullenweg discusses the future of publishing with Reid Hoffman. [...]
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Matt Cutts On How To Get Google To Recognize Your Mobile Pages Understanding the Workforce: The Latest Buzz on Talent Trends...
LinkedIn recently held a webinar discussing the "latest buzz and talent trends" related to recruiting, staffing, and hiring. The company has now put it on YouTube for all to view. [...]
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Matt Cutts On How To Get Google To Recognize Your Mobile Pages Matt Cutts On How To Get Google To Recognize Your Mobile Pages
Google has a new "Webmaster Help" video out. This time Matt Cutts discusses optimizing for the mobile web. Specifically, he takes on this submitted question: [...]
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Recent Articles:
Content Marketers Need To Learn These Skills In 2014
Like many other digital marketing agencies, we've been on the hunt for digital and content marketing talent on a continuous basis over the past few years. Increased demand and competition are driving the need to find people with skills that can actually create impact, vs. fuzzy "potential".

Companies looking for agencies are in the same boat, challenged to find partners that can actually affect business goals. Sadly, there are few knights in shining content marketing armor, like our friend to the [...]
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Why are you learning more about digital marketing? Does Your Digital Marketing Campaign Have a Cohesive Strategy? The organizational digital divide
No, I am not here to announce that digital marketing is dead. In fact, it's just a baby. What I am really asking is very simple: Why are you learning more about digital marketing? What is your specific reason? The reason that I ask that is I [...] Recently I've been doing a number of audits for prospective clients, surveying their presence on the search and social web, how they are "known" and taking inventory of digital assets and the overall experience across their owned, earned, paid and shared media.

This exercise has reinforced to me that digital marketing [...]
As marketers we tend to focus attention on early adopters and marvel at the promise of new technologies and the "next big thing". We believe that the digital revolution has been won, and that with the right digital strategy and [...]
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