|May 7, 2014|
|Predictions For Digital Marketing Trends in 2015|
|By Lee Odden|
The only constant is change.
From technology trends to changing business models to evolving consumer behaviors, there's a lot to consider in order for today's marketers to really have a handle on what's important about what's next.
Old digital tactics and mastering individual channels are being overcome by the need to create a common brand experience across the digital experience on and offline. Customers expect to access and consume information across platforms, apps and devices and in order for brands to "be the best answer" wherever buyers are looking, they'll need to figure out what's next and where to focus.
To capture some of what's important for digital marketing in 2015, I reached out to some of the marketers I've worked with and come to know over the years. [...]
||Today's Top Videos:|
|WordPress Founder Talks To LinkedIn About The Future Of Publishing|
|This video's about a month old, but interesting none the less, and LinkedIn just shared it in a blog post today. WordPress founder Matt Mullenweg discusses the future of publishing with Reid Hoffman. [...]|
|Understanding the Workforce: The Latest Buzz on Talent Trends...|
|LinkedIn recently held a webinar discussing the "latest buzz and talent trends" related to recruiting, staffing, and hiring. The company has now put it on YouTube for all to view. [...]|
|Matt Cutts On How To Get Google To Recognize Your Mobile Pages|
|Google has a new "Webmaster Help" video out. This time Matt Cutts discusses optimizing for the mobile web. Specifically, he takes on this submitted question: [...]|
|Know Thyself-The Only Road to Digital Marketing Success|
|People can see you're fat. Or bald. Or hairy. Or gray. Or old. Or short. Or tall. Or skinny. Go ahead and wear that wig or those lifts. Go ahead and use that decade-old photograph on your Match.com profile. You might fool someone for a little while, but not for long. The people you fool for any length of time are indulging you because they're pretty sure that your entire world depends on nobody knowing you're actually bald over forty. You're not fooling them, they're fooling you — and love and like you [...]|
|Content Marketers Need To Learn These Skills In 2014||Why are you learning more about digital marketing?||Does Your Digital Marketing Campaign Have a Cohesive Strategy?|
|Like many other digital marketing agencies, we've been on the hunt for digital and content marketing talent on a continuous basis over the past few years. Increased demand and competition are driving the need to find people with skills that [...]||No, I am not here to announce that digital marketing is dead. In fact, it's just a baby. What I am really asking is very simple: Why are you learning more about digital marketing? What is your specific reason? The reason that I ask that is I am concerned that too many of us are learning more out of reflex. We don't understand [...]||Recently I've been doing a number of audits for prospective clients, surveying their presence on the search and social web, how they are "known" and taking inventory of digital assets and the overall experience across their owned, [...]|
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