|June 25, 2014|
|Insights Into Digital Marketing and Communications From Major Brands|
|By Lee Odden|
I recently had the pleasure of presenting at an Integrated Marketing Communications conference called INTEGRATE with an audience of Master's Degree students and faculty at West Virginia University.
It was an impressive conference because of the passionate and talented faculty presenting but especially the students - most of whom work full time jobs as they earn their Master's Degree in IMC.
Here is the presentation I gave: Digital Convergence: The Integrated Marketing and Public Relations Imperative - Disruption in the digital media world has reached every aspect of marketing and communications. Brands compete with publishers and consumers are empowered to publish and influence like [...]
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|Predictions For Digital Marketing Trends in 2015|
The only constant is change.
From technology trends to changing business models to evolving consumer behaviors, there's a lot to consider in order for today's marketers to really have a handle on what's important about what's next.
Old digital tactics and mastering individual channels are being overcome by the need to create a common brand experience across the digital experience on and offline. Customers expect to access and consume information across platforms, apps and devices and in order for [...]
|Know Thyself-The Only Road to Digital Marketing Success||Content Marketers Need To Learn These Skills In 2014||Why are you learning more about digital marketing?|
|People can see you're fat. Or bald. Or hairy. Or gray. Or old. Or short. Or tall. Or skinny. Go ahead and wear that wig or those lifts. Go ahead and use that decade-old photograph on your Match.com profile. You might fool someone for a little [...]||
Like many other digital marketing agencies, we've been on the hunt for digital and content marketing talent on a continuous basis over the past few years. Increased demand and competition are driving the need to find people with skills that can actually create impact, vs. fuzzy "potential".
Companies looking for agencies are [...]
|No, I am not here to announce that digital marketing is dead. In fact, it's just a baby. What I am really asking is very simple: Why are you learning more about digital marketing? What is your specific reason? The reason that I ask [...]|
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