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July 16, 2014
Arik Hanson Talking Points Podcast: Digital will account for 75% of marketing budgets in 5 years
By Arik Hanson
In this week's edition of the Talking Points Podcast,General Mills' Kevin Hunt and I discuss:

* Recent Accenture survey highlights CMO's thoughts' on the future of digital marketing-including the stat that 35% of CMOs believe mobile will account for 50% of their marketing budgets in five years. Full story here

* Every Company Is A Media Company - Here's What's Missing: Service. Is it time companies move past being publishers and think about providing value in different ways? Full story here

* 10 New Marketing Job Titles You Should Get Used To Seeing. Content librarian, Gesture writer, Meme manager? Stop the madness, I say. We take a look at the future of digital marketing titles. Full story here [...]

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Today's Top Videos:
WordPress Founder Talks To LinkedIn About The Future Of Publishing WordPress Founder Talks To LinkedIn About The Future Of Publishing
This video's about a month old, but interesting none the less, and LinkedIn just shared it in a blog post today. WordPress founder Matt Mullenweg discusses the future of publishing with Reid Hoffman. [...]
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Matt Cutts On How To Get Google To Recognize Your Mobile Pages Understanding the Workforce: The Latest Buzz on Talent Trends...
LinkedIn recently held a webinar discussing the "latest buzz and talent trends" related to recruiting, staffing, and hiring. The company has now put it on YouTube for all to view. [...]
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Matt Cutts On How To Get Google To Recognize Your Mobile Pages Matt Cutts On How To Get Google To Recognize Your Mobile Pages
Google has a new "Webmaster Help" video out. This time Matt Cutts discusses optimizing for the mobile web. Specifically, he takes on this submitted question: [...]
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Recent Articles:
Insights Into Digital Marketing and Communications From Major Brands
I recently had the pleasure of presenting at an Integrated Marketing Communications conference called INTEGRATE with an audience of Master's Degree students and faculty at West Virginia University.

It was an impressive conference because of the passionate and talented faculty presenting but especially the students - most of whom work full time jobs as they earn their Master's Degree in IMC.

Here is the presentation I gave: Digital Convergence: The Integrated Marketing and Public Relations Imperative [...]
Predictions For Digital Marketing Trends in 2015 Know Thyself-The Only Road to Digital Marketing Success Content Marketers Need To Learn These Skills In 2014
The only constant is change. From technology trends to changing business models to evolving consumer behaviors, there's a lot to consider in order for today's marketers to really have a handle on what's important about what's next. Old [...] People can see you're fat. Or bald. Or hairy. Or gray. Or old. Or short. Or tall. Or skinny. Go ahead and wear that wig or those lifts. Go ahead and use that decade-old photograph on your profile. You might fool someone for a little while, but not for long. The people you fool for any length of time are indulging you because [...] Like many other digital marketing agencies, we've been on the hunt for digital and content marketing talent on a continuous basis over the past few years. Increased demand and competition are driving the need to find people with skills [...]
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