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August 6, 2014
Lee Odden What Does Digital Marketing Really Mean? Experts Provide Insight
By Lee Odden
Have you noticed the phrase "digital marketing" being bounced around a lot more lately? Me too.

I admit that I'm one of the sources of that bouncing. With the rate of change occurring in the marketing world, I think describing what we do is something that isn't really satisfied by just one phrase. Content, Search, Inbound, Multi-Channel, Integrated, all seem to have their place, but "Digital" seems to express what most companies are creating in their marketing right now.

As much as people toss around "digital marketing", I get the impression that we're not all on the same page in terms of what it actually means. Just a few weeks ago, we posted a digital [...]

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Recent Articles:
Talking Points Podcast: Digital will account for 75% of marketing budgets in 5 years
In this week's edition of the Talking Points Podcast,General Mills' Kevin Hunt and I discuss:

* Recent Accenture survey highlights CMO's thoughts' on the future of digital marketing–including the stat that 35% of CMOs believe mobile will account for 50% of their marketing budgets in five years. Full story here:

* Every Company Is A Media Company – Here's What's Missing: Service. [...]
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Insights Into Digital Marketing and Communications From Major Brands Predictions For Digital Marketing Trends in 2015 Know Thyself–The Only Road to Digital Marketing Success
I recently had the pleasure of presenting at an Integrated Marketing Communications conference called INTEGRATE with an audience of Master's Degree students and faculty at West Virginia University. It was an impressive conference because of [...] The only constant is change.

From technology trends to changing business models to evolving consumer behaviors, there's a lot to consider in order for today's marketers to really have a handle on what's important about what's next.

Old digital tactics and mastering individual channels are being overcome by the need [...]
People can see you're fat. Or bald. Or hairy. Or gray. Or old. Or short. Or tall. Or skinny. Go ahead and wear that wig or those lifts. Go ahead and use that decade-old photograph on your Match.com profile. You might fool someone for a [...]
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