|August 27, 2014|
|When will you know enough about digital marketing?|
|By Mike Moran|
I teach students about digital marketing. All the time. And I know why they come. They just want to get an expert to tell them what to do. Unfortunately, they get me. I wish I could tell you that I feel like an expert–like I know what I am doing. I wish that I could tell you that I have all the answers. The truth i,s I would feel better if I even had all the questions.
If I have learned nothing else about digital marketing, it is this: if you ever think you know everything there is to know, just wait ten minutes and it will change.
So, if you are waiting until you learn enough to be comfortable, I have some bad news for you. I’m not comfortable yet. I don’t [...]
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|What Does Digital Marketing Really Mean? Experts Provide Insight|
Have you noticed the phrase “digital marketing” being bounced around a lot more lately? Me too.
I admit that I’m one of the sources of that bouncing. With the rate of change occurring in the marketing world, I think describing what we do is something that isn’t really satisfied by just one phrase. Content, Search, Inbound, Multi-Channel, Integrated, all seem to have their place, but “Digital” seems to express what most companies are creating in their marketing right now.
As much as people [...]
|Talking Points Podcast: Digital will account for 75% of marketing budgets in 5 years||Insights Into Digital Marketing and Communications From Major Brands||Predictions For Digital Marketing Trends in 2015|
|In this week’s edition of the Talking Points Podcast,General Mills’ Kevin Hunt and I discuss: * Recent Accenture survey highlights CMO’s thoughts’ on the future of digital marketing–including the stat that 35% of CMOs believe mobile will [...]||
I recently had the pleasure of presenting at an Integrated Marketing Communications conference called INTEGRATE with an audience of Master’s Degree students and faculty at West Virginia University.
It was an impressive conference because of the passionate and talented faculty presenting but especially the students – most of [...]
|The only constant is change. From technology trends to changing business models to evolving consumer behaviors, there’s a lot to consider in order for today’s marketers to really have a handle on what’s important about what’s next. [...]|
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