Nielsen study measures content effectiveness
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New Nielsen study measures the impact of content on consumer purchase decisions

Content is on every marketer's mind these days, but knowing what type of content your customers will respond to is still a major challenge.

In this first-of-its-kind study, commissioned by inPowered, Nielsen measured the impact of expert third-party content, user-generated content, and a brand's own content on driving familiarity, affinity, and purchase intent across multiple product categories.

The results might surprise you. Expert content was the only content type to impact all three areas of the purchase cycle across every product category. Download the Nielsen report for free to get the full data and Nielsen's recommendations for leveraging expert content to build consumer trust and maximize ROI.

Get the Report

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