|October 8, 2014|
|Keep consumers clicking on your online videos|
|By Megan Totka|
Digital video content is growing in popularity faster than its creators can seemingly accommodate. Consider these stats:
||Today's Top Videos:|
|Project Wing: Here Come Google's Delivery Drones|
|Late last year, Amazon introduced Amazon Prime Air, its ambitious effort to bring a delivery-by-drone experience to customers. I don't suppose it should come as much of a surprise that Google is [...]|
|Pinterest Talks Gender Balance And Promoted Pins|
|Joanne Bradford, Pinterest's head of partnerships, spoke at the Digiday Platform Summit on Thursday, and talked about the gender balance on the service, the early days of Promoted Pins, and how... [...]|
|New Google Penguin Update Is Getting Closer|
|Google has a new "Webmaster Help" video out. This time Matt Cutts discusses optimizing for the mobile web. Specifically, he takes on this submitted question: [...]|
|My Top 33 Digital Marketing Blogs|
Digital marketing blogs may be numerous, but I find them to still be critical. I’ve been in digital marketing for 20 years, and the only way you can stay relevant that long is to read A LOT. In digital marketing, if you don’t learn you die. Period.
I used Google Reader for quite a while, but after it met its demise I retreated to a familiar and comfortable (for me) method of keeping up on what’s going on in the industry….email. I subscribe via email, and read (or at least scan) nearly 50 blogs. It’s [...]
|When will you know enough about digital marketing?||What Does Digital Marketing Really Mean? Experts Provide Insight||Talking Points Podcast: Digital will account for 75% of marketing budgets in 5 years|
|I teach students about digital marketing. All the time. And I know why they come. They just want to get an expert to tell them what to do. Unfortunately, they get me. I wish I could tell you that I feel like an expert–like I know what I am doing. [...]||
Have you noticed the phrase “digital marketing” being bounced around a lot more lately? Me too.
I admit that I’m one of the sources of that bouncing. With the rate of change occurring in the marketing world, I think describing what we do is something that isn’t really satisfied by just one phrase. Content, Search, [...]
|In this week’s edition of the Talking Points Podcast,General Mills’ Kevin Hunt and I discuss: * Recent Accenture survey highlights CMO’s thoughts’ on the future of digital marketing–including the stat that 35% of CMOs believe [...]|
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