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November 12, 2014
Jay Baer How To Fix Your Marketing Blind Spot
By Jay Baer
Marketers think they've seen it all, but they are usually blind to what customers really need.

(Note: I addressed this topic recently in a virtual session for GroupHigh, excellent influencer identification software that we use at Convince & Convert. GroupHigh also writes fantastic influencer marketing case studies right here on this blog).Slides below.

More than ever before, marketers have access to data. Big data. Small data. Data from software, reports, spreadsheets, APIs, agencies, consultants and more. But data isn't enough, and it's not the answer. [...]

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Today's Top Videos:
Project Wing: Here Come Google's Delivery Drones Project Wing: Here Come Google's Delivery Drones
Late last year, Amazon introduced Amazon Prime Air, its ambitious effort to bring a delivery-by-drone experience to customers. I don't suppose it should come as much of a surprise that Google is [...]
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Pinterest Talks Gender Balance And Promoted Pins Pinterest Talks Gender Balance And Promoted Pins
Joanne Bradford, Pinterest's head of partnerships, spoke at the Digiday Platform Summit on Thursday, and talked about the gender balance on the service, the early days of Promoted Pins, and how... [...]
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New Google Penguin Update Is Getting Closer New Google Penguin Update Is Getting Closer
Google has a new "Webmaster Help" video out. This time Matt Cutts discusses optimizing for the mobile web. Specifically, he takes on this submitted question: [...]
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Recent Articles:
Keep consumers clicking on your online videos
Digital video content is growing in popularity faster than its creators can seemingly accommodate. Consider these stats:

  • 65 percent of consumers are visual learners and the brain processes visual data 60,000 (!!!) times faster than text alone.

  • One minute of video content has the same impact as 1.8 million words, according to Forrester Research.

  • 45.4 percent of internet users watch at least one piece of digital video content per month.

  • 80 percent of consumers who watched a [...]
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