|January 7, 2015|
|200 Marketing Predictions Going Into 2015|
|By Lee Odden|
What's around the corner for digital marketing in 2015?
Answers to that question seems to be in abundance as we close out 2014 and look for affirmations of plans for the coming year. From social media to mobile to big data and predictive analytics, there are preparations, pontifications and predictions being advocated everywhere you look.
I think more than a few marketing executives are wondering right now how much they should pursue "what's next" vs. performance optimization of their existing marketing. Tentativeness is easy to understand since SEO has been "dead" and it's been the year of mobile for the past 5 years. [...]
|Today's Top Videos:|
|Project Wing: Here Come Google's Delivery Drones|
|Late last year, Amazon introduced Amazon Prime Air, its ambitious effort to bring a delivery-by-drone experience to customers. I don't suppose it should come as much of a surprise that Google is [...]|
|Pinterest Talks Gender Balance And Promoted Pins|
|Joanne Bradford, Pinterest's head of partnerships, spoke at the Digiday Platform Summit on Thursday, and talked about the gender balance on the service, the early days of Promoted Pins, and how... [...]|
|New Google Penguin Update Is Getting Closer|
|Google has a new "Webmaster Help" video out. This time Matt Cutts discusses optimizing for the mobile web. Specifically, he takes on this submitted question: [...]|
|Separating the Real Digital Marketers from the Pretenders|
Today, everyone is a digital marketing expert online. Or so it seems.
The ease of publishing content on blogs, social media and even mainstream business publications has created a wave of marketing experts, each proclaiming their superhero-ness. As companies need expertise to make sense of planning and implementation of modern digital marketing programs, how can you tell which consultants are actually credible and trustworthy?
Whether you're a new CMO, VP or Director of marketing at a company looking [...]
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