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Yesmail Interactive
The shift in mobile email preferences, behavior
 
 
 
Topic Email Marketing Compass – Q4 2014 Benchmark Recap: The Season of Mobile
Takeaways Key metrics, implications, and best practices to consider for 2015 success


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Yesmail's Email Marketing Compass
 
 
 
Over the past year, consumer preferences have evolved and re-shaped the email landscape.

The way subscribers interact with their inbox has been changing since the beginning of mobile adoption, but Q4 2014 marked the time when brands finally got the message.

In this new benchmark overview, Yesmail breaks down the latest mobile trends based on a comparison of billions of emails sent in Q4 2014 versus Q4 2013. Download the Email Marketing Compass to learn which trends you should cater to in upcoming quarters. Some of them include:
  • Average mobile click-to-open rate has increased by more than 20% year-over-year
  • Mobile revenue made up 20% of all email-generated revenue
  • The amount of consumers who completed purchases on smartphones increased by 8%

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