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DigitalMarketingNewz
Getting The Most From Your Corporate Video Investment

By Sally Ormond

April 8, 2015

It's been a long hard slog, but finally it's finished.

You've shown it to the Board and they love it, but will your audience?

Now the hard work begins. Now you have to make sure your investment brings in a healthy return.

Maximising your investment
It's time to unleash your baby and send it out into the big bad world.

Your initial thoughts are probably to get it loaded up to YouTube, get it on your website and optimise it for SEO (search engine optimisation) to grab a bit of traffic.

That's a good start, but there's so much more you could be doing to get a better return on your investment.

Website

Of course you're going to use it on your website, but why only use it once?

Let's say it's a video demonstrating your new product. Don't just hide it away on your product pages, put it on your home page too to highlight your latest offering.

It goes without saying you have a blog (how else will you build your brand identity?), so write an article about it and embed the [...]

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