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DigitalMarketingNewz
New Mobile Ad Agency Makes Bold Claim For 100% Viewability

By Chris Crum

June 3, 2015

Mobile ad marketplace Millennial Media announced that it will offer its clients a guarantee of 100% viewability for in-app mobile ad campaigns. This comes as the industry is "desperately" seeking guidelines for viewability. It's a bold move for sure.

The Media Rating Council announced last week that it has issued interim guidance for how to proceed with measuring and transacting around mobile viewability. This applies to the "Opportunity to See" an ad in a mobile web browser or a mobile app.

READ: Here's How To Measure Mobile Ad Viewability
"In order to deliver on this first of its kind initiative, the company is partnering with Integral Ad Science, the only at-scale vendor that can currently measure in-app viewability," a spokesperson for Millennial Media tells WebProNews. "The guarantee will be fulfilled by participating Millennial Media clients only being billed once their ad is verified viewable by Integral Ad Science."

"This move is a significant step in Millennial Media's ongoing commitment to [...]

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