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DigitalMarketingNewz
3 Pillars of Success in Digital Marketing

By Sally Falkow

August 11, 2015

The 2015 State of Digital Marketing report by Smart Insights says that to succeed in this field you need three pillars:

Digital Strategy:

According to this report 50% of companies have no digital marketing strategy at all. This is indeed the first step – without a strategy you are flying blind. And without a strategy you're unlikely to be producing the quality content that your site visitors value.

Google announced that a new Panda update is underway now. Panda is all about the quality of content. If your company or agency is one of this 50%, now is the time to invest in a digital strategy and align all your activities to that strategy. [...]

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