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Urban Airship
Cyber Week 2015: Mobile is Driving Holiday Shopping
The impact that mobile had on the holiday shopping season was undeniably strong this year. With mobile devices in-hand or never far from their side, consumers are adopting new pre-shopping behaviors that demonstrate why retailers need to be thinking about Cyber Month, not just Cyber Monday or Cyber Week.

In our own holiday tradition, Urban Airship’s strategy consulting team partnered with our data scientists to analyze how more than 200 retail apps engaged holiday shoppers throughout November. The findings, observations and recommendations in our report, “Cyber Week 2015, How Mobile Made Happier Holidays,” can help guide your path in a world where mobile influence is doubling year-over-year.

You'll learn:
  • app download rates during the holiday season
  • key tactics and creative executions used to drive engagement 
  • the impact of segmentation and targeting on engagement rates
Get your free copy here

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