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Why Your Digital Marketing Team Needs to Be Both Deep and Wide

By Stoney deGeyter

March 16, 2016

I read a post just the other day about whether a web marketing team should be wide or deep: Wide being the jack of all trades, master of none, and deep being where each strategist is a master at the one thing but useless when it comes to everything else.

My thought on that is you need to build a deep team that has an understanding of the wide. Someone who only knows social media is good so long as social media is the only thing required. But when other areas of web marketing come into play (say content or analytics), the social strategist must have enough knowledge to be able to work seamlessly with the other strategists. And those strategists need to have enough knowledge to do the same with the social team.

In the end, good digital marketing requires a full team of deep strategists. And that team must be able to strategize together for the greater good of the marketing campaign. Each piece of web marketing provides good benefits, but rarely will any one provide a great benefit on its own.

You can’t be successful in digital [...]

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