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IBM Marketing Cloud
  15 Ideas for Anchoring Your Marketing Approach Around Customer Behaviors
  Connect the data dots, personalize engagement and exceed buyer expectations.
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  Today, customers control the buying journey, a trend that has accelerated with the increased sophistication of mobile devices.  
  Customers decide where to research, how to buy and when to purchase – and they have higher expectations than ever. Learn how you can better connect relevant data, personalize engagement and move to a more customer centric-approach that will help you meet – and exceed – these expectations. Topics include:  
  • Acquisition: Accelerate database growth with powerful social tactics
  • Nurture: Get more personal and help buyers progress along their journey
  • Conversion: Understand customer context and provide more relevant offers
  • Loyalty and Advocacy: Deliver superb experiences that boost lifetime value
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