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IBM Marketing Cloud
  4 Stages to Better Marketing Performance
  Learn how you can turn your marketing plans into real revenue drivers.
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  Many marketers lack the time and resources to quantify their returns on marketing spend, leaving them focused solely on marketing execution.  
  Unfortunately, if you're unable to understand where your marketing dollars have the greatest impact, it's difficult to adjust and stay on track for success. Discover how you can turn your marketing plans into real revenue drivers with tips for:  
  • Implementing results-oriented initiatives that align to corporate objectives
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  • Engaging with other core business and marketing systems
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