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For years, businesses have collected data from customers in exchange for some reciprocal value. But as personal privacy increasingly becomes a top concern, are we as marketers following the best practices to handle data as we create personalized experiences?

In a recent report, Forrester details how marketers and organizations should treat customer data. This research explores:

  • How the proliferation of digital data is leading consumers and legislators to call for massive changes to data collection
  • The dimensions for classifying and evaluating personal data
  • How to create an organization-wide approach to customer data governance

Access your complimentary copy of the Forrester report, 'How Dirty is Your Data? Strategic Plan: The Customer Trust and Privacy Playbook,' to learn more.


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