Newsletter Archive

Three Digital Marketing Musts This Holiday Season
The holiday season is an interesting time to observe marketing tactics, especially when it comes to large businesses. Black Friday (now fading into Gray Thursday), Small Business Saturday, Cyber Monday — these are official shopping days that have almost become holidays in and of themselves. It is true that without these named shopping events, retail businesses would likely still rake in the cash during the holiday season – but riding the wave of seasonal excitement ups end of the year revenue. Read on to find out the three digital marketing techniques your small business should be using.
12.10.12
The Secrets Of Making Viral Videos
Outsource the clickers, create outreach programmes for the elderly, stimulate your kids’ clicking smarts with school clicking programmes.
11.28.12
The Risk of Trusting Another's Digital Marketing Knowledge
I have discussed the importance of being educated regarding the online marketing space in the past. As you may have guessed, I haven’t changed my stance and, in fact, I have turned up the volume on this mantra of mine for one simple reason: I am back in a more traditional sales role with the Edgeworks Group. So what you ask? Well, thanks for asking.
11.05.12
Being Honest About Digital Marketing
Over the course of my day I speak to quite a few people about Internet / digital marketing in one capacity or another. The discussions range from local to organic search to paid search to social media to display advertising to analytics and all stops in between or beyond. To say the least the online marketing landscape is vast and it can be one that creates problems for those trying to optimize their business opportunity using it.
10.17.12
A Public Relations Case for Digital Marketing
What is the future of digital marketing? What skills will be required for the successful digital marketer? Mike Moran asked a similar question on this blog two weeks ago: Are you turning your marketing into PR?
09.26.12
Is your digital marketing held hostage by specialist disease?
A few years back, I wrote a post about something I called "specialist disease"-a situation where you have created a team full of specialists that actually starts to get in the way of your larger goals. If you never read it, go back and do it now. (I'll wait right here.) I would love to tell you that specialist disease is a thing of the past,.
09.06.12
How To Go Viral With Your Marketing
“OK, this is it lads. We’re going to create a viral video for our latest project. Any ideas?”

Well, if that’s how you think the process starts to create viral marketing for your business, you couldn’t be more wrong.
08.21.12
Book Review: Optimize by Lee Odden
I’ve known Lee Odden for years, and if you don’t know him, why not? Lee runs one of the top blogs around at TopRankBlog.com and is a well-known speaker and consultant on all things digital marketing, but this is his first book, which I have been waiting for. It doesn’t disappoint. Optimize is a thorough treatment of the three biggest converging trends in digital marketing: content marketing, SEO, and social. Rather than treating each of these as separate silos, Lee artfully weaves them together into a single strategy that allows you to take full advantage of the synergy achieved when you approach everything together.
08.01.12
Every Digital Marketer's Most Valuable Asset: The Extended Network
Every job seeker knows that his network is the key to his next employment opportunity. In theory, every digital media marketer is or has been a job seeker at some point. So why does it seem that we only think about the network in terms of personal use? How can we use our organization's extended network as part of our marketing efforts?
07.10.12
Applebee's Social Media Marketing Efforts Are Condescending
The marketing geniuses hired by Applebee's really wants you ladies to get off of Facebook and Twitter, round up your best girlfriends and get your behinds down to your local Applebee's for some "Life is Better Shared" fun. In fact, that's the name of the chain restaurant's attempt at social media marketing, one that comes as both condescending to the customers while giving the appearance that Applebee's is trying entirely too hard to be hip and with it.
06.21.12