Newsletter Archive

How does your ESP stack up?
StreamSend offers POWERFUL Email Marketing and Social Media tools that helps companies create, manage and deliver large-scale email marketing and social media campaigns.
12.10.13
Optimize Your Digital Marketing For 2014
Figure out what your customers want, and give it to them. Monitor what works and what doesn’t. Adapt and optimize performance.
12.04.13
Offer your clients more. Partner with Constant Contact.
You're in the business of offering marketing services to others. And the best way to grow that business? Expanding your capabilities to create new revenue streams. When you join the Solution Provider Program, we'll help you do just that. And, unlike many programs, there's no fee to join.
11.26.13
Hash tags: They key to success for brands on Instagram?
We all have that friend. Oh, you know the one. The friend who posts pics to Instagram and uses about 57 hash tags in the post. It can be funny at times. At other times, it can be downright annoying.
11.06.13
[Free] Load Test Your Website Before Holiday Rush
With so much revenue on the line during the holiday season, why take unnecessary risks with your web performance? Start your free trial now and get ahead of the curve. See how Neustar website load testing helps find and fix issues — before holiday shoppers bail and your bottom line takes a hit.
10.24.13
#SMX Presentations: Authorship and Enterprise SEM Management
Search Mojo’s President & CEO, Janet Driscoll Miller, and Vice President of Accounts, Tad Miller, both spoke at the Search Marketing Expo (SMX) East in New York. Janet spoke on “Inferred Authorship in Google Search Results,” while Tad presented a case study for managing enterprise paid search campaigns with his presentation “What We’ve Learned Managing Mazda USA’s Enterprise SEM Over 5 Years.”
10.09.13
How does your ESP stack up?
StreamSend offers POWERFUL Email Marketing and Social Media tools that helps companies create, manage and deliver large-scale email marketing and social media campaigns.
10.03.13
Make billing painless with FreshBooks
Built for small business owners to track time, log expenses and invoice clients in record time
09.11.13
Make billing painless with FreshBooks
Built for small business owners to track time, log expenses and invoice clients in record time
09.10.13
5 strategies to help your execs to better understand digital marketing
A post by fellow communicator and blogger Shel Holtz concerned me last week. Its premise? In Shel’s words: “The uneven adoption of social media is, by and large, a failure of organizational leadership.”
08.21.13
Make billing painless with FreshBooks
Built for small business owners to track time, log expenses and invoice clients in record time
08.20.13
Six Ways To Rock The Content Marketing World In 2013
There’s some serious momentum growing in the digital marketing world and companies world-wide are scrambling to figure out one of the most important pieces for success: content.
07.31.13
Make billing painless with FreshBooks
Built for small business owners to track time, log expenses and invoice clients in record time
07.23.13
37 reasons that video content is king
Bill Gates, in 1996, predicted "content is king," Bill said content would revolutionize the internet because it "allows material to be duplicated at a low cost, no matter the size of the audience. When it comes to an interactive network such as the internet, the definition of 'content' becomes very wide."
07.08.13
[Must Read] Where will agencies be in 2014?
Did you know that 95% of agencies plan to expand or add digital marketing services in 2014? This expansion is fueled by an increased need for social media, website, and SEO services.
06.27.13
Make billing painless with FreshBooks
Built for small business owners to track time, log expenses and invoice clients in record time
06.25.13
6 Things Digital Marketers Can Learn From Internet Stars
There is an Internet star or celebrity for just about any topic of interest, and digital media marketing has been the secret to their success. In the early days of Twitter, one of my colleagues made what I thought was an astute observation: “We forget how small Twitter really is.” We were discussing the fact that hardly anyone in the “real world” was on Twitter, and yet everyone we knew ? or thought was important – was. That comment held new meaning for me several weeks ago, after reading a New York Times article about Jenna Marbles ? The Woman with 1 Billion Clicks.
06.19.13
Digital Media Marketing Expertise Rendered On the Fly
What's the corollary to Moore's Law in digital media marketing? I'm wondering. Surely, there must be one, because the digital media marketing industry is changing with mind-boggling rapidity. I swear that by sunset each day there's either something new or something different. There's always a new social media network launching, a new update to a search algorithm, or a change to Facebook privacy.
06.05.13
Make billing painless with FreshBooks
Discover the fastest way to invoice your clients, log expenses and track time in the cloud.
05.29.13
What the Crumbling State of the Media Means for Digital Marketing
We’re entering ? or, I should say, re-entering ? an era where “Content is King.” You might not realize it, however, from all the hand-wringing about the end of the news media. But if you’ve been following the latest trends about brand journalism or content marketing (we need a better moniker or at least an agreement on what to call it), you’ll realize that content is certainly on the rise. It’s just who should produce it that is in dispute.
05.15.13
Advertise Your Products on Amazon - Get a $75 Click Credit
HSN saw a 50% increase in conversion and a 40% increase in return on advertising spend within one month with Amazon Product Ads. "If you're looking to expand your comparison shopping program and only have $1 to spend," says HSN online marketing manager, Kelly Ground, "I'd spend it on Product Ads."
05.08.13
Does brand marketing still matter in the digital age?
Most of you know that Biznology is all about digital marketing, which is a nice hot topic to cover. And you’ll be forgiven if you think that all this focus on shiny new marketing techniques leave little room for the tried and true. But you’d be wrong. Digital marketing, in fact, is way more about marketing than about digital.
04.24.13

The Secret of Digital Marketing? It's All in the Details
As a trained journalist and former newspaper reporter, I’m conditioned to look and listen for details. It’s a skill that obviously comes in handy when you are doing marketing work. But you may have noticed that a lot of marketing and public relations content is oddly free of details.
04.02.13

Is Your Team Ready to Ride the Online Video Wave?
Each year more people are watching video online. Predictions are that 1.5 billion (yes, with a B) people will watch at least one online video by 2016, says a recently released study by online video technology provider Ooyala.
03.20.13

Digital Marketing on a Vine-Twitter's New Video Venue
Twitter’s new Vine has some social media and marketing experts tumbling with excitement. Within a month of its launch, it’s already being declared the next big thing in digital media marketing. But is it, really? How long does it take you to tell your brand’s story? Can you do it in just six-seconds? In video? With sound? Does 140 characters suddenly seem excessive?
03.05.13

In Digital Marketing, Good Writing Matters, Too
Many of the other bloggers here on Biznology focus on the technological aspect of digital marketing, i.e., coding the content so it is likely to be found more easily via search. But no matter how much optimization you do, when your visitors arrive, what they will be looking for is not optimized content but interesting, well written, largely non-promotional content that’s worth their time to read and share. That’s what I’m here to blog about.
02.20.13

How does your team get digital marketing training?
Most of you know that I do a lot of training work, both for individuals and companies, and it has struck me recently that there might not be enough choices in how companies train their teams. In this business, you all know that constant learning is essential.
01.30.13

Predictions for B2B digital marketing in 2013
It's that time of the year when observers can't resist making predictions about developments on the horizon. I hereby take up that tradition, offering up four random prognostications for where B2B digital marketing is headed in 2013. My topics include Facebook, content marketing, personal branding, and data hygiene-certainly an eclectic mix. I encourage readers to add their own.
01.12.13

2012 Archive