Newsletter Archive

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Separating the Real Digital Marketers from the Pretenders
Today, everyone is a digital marketing expert online. Or so it seems.
[Whitepaper] Marketer's Guide to Lead Nurturing
Download the Marketer's Guide to Lead Nurturing from OutMarket. Our guide will help you set up your own nurturing program that will move leads through the funnel.
15 Ideas to Grow with Digital Marketing
Download the guide from MarketingProfs and OutMarket, 15 Ideas to Grow with Digital Marketing, packed with effective, actionable online marketing tactics.
New eBook: The Beginner's Guide To App Marketing
Your app's success relies on developing happy users who come back again & again. To get them, you need the right app marketing tool to track user interactions, launch messaging campaigns, optimize acquisition spend, and much more.
How To Fix Your Marketing Blind Spot
Marketers think they've seen it all, but they are usually blind to what customers really need.
[Whitepaper] Generate New Customers with Live Video
In today’s marketplace, it can be difficult to engage your target audience long enough to get your message across. By leveraging the power of multichannel marketing, businesses are able to expand their reach, create brand awareness and target consumers in a variety of ways. Give your customers a seat at the table by integrating live content into your marketing strategy.
New Holiday Templates – Black Friday, Cyber Monday & More
Captivating layouts, easy-to-update templates, intuitive interface and a host of advanced features designed to help you increase your click-through rate and boost revenue.
Keep consumers clicking on your online videos
Digital video content is growing in popularity faster than its creators can seemingly accommodate. Consider these stats:
Toolkit: Become a Content Marketing Superstar!
Content marketing works when you consistently publish relevant content that your audience loves. However, generating high quality content all the time can be a challenge for even the most ambitious marketer.
Nielsen study measures content effectiveness
Content is on every marketer's mind these days, but knowing what type of content your customers will respond to is still a major challenge.
Today Only: Complimentary Online Marketing Tutorials
Discover the latest Marketing tips & tricks with Skillfeed, Shutterstock's new online learning platform. For a limited time Skillfeed is offering access to all courses and tutorials for FREE!
My Top 33 Digital Marketing Blogs
Digital marketing blogs may be numerous, but I find them to still be critical. I've been in digital marketing for 20 years, and the only way you can stay relevant that long is to read A LOT. In digital marketing, if you don't learn you die. Period.
Remove Links That Drop Your Website Rankings - Free Quote
We take the guess work out. Our objective is to remove the links that prevent your website from taking high ranking positions in Google.
Digital Marketing Assessment: The Ultimate Guide to Evaluating Your Programs
In the rush to create the next big campaign, many marketers never get around to evaluating how their programs are working. Learn how to conduct a self-assessment that enables you to attack upcoming initiatives with renewed vigor and make substantial progress compared to what you’d achieve otherwise.
When will you know enough about digital marketing?
I teach students about digital marketing. All the time. And I know why they come. They just want to get an expert to tell them what to do. Unfortunately, they get me. I wish I could tell you that I feel like an expert–like I know what I am doing. I wish that I could tell you that I have all the answers. The truth i,s I would feel better if I even had all the questions.
Remove Links That Drop Your Website Rankings - Free Quote
We take the guess work out. Our objective is to remove the links that prevent your
website from taking high ranking positions in Google.
Silverpop Demo: See how to deliver highly personalized experiences through every channel
Silverpop is the first digital marketing platform built with personal relationships in mind, allowing you to carry conversations across multiple devices and automate personal touches, giving you, your customers and prospects the ability to feel more connected every time you communicate.
What Does Digital Marketing Really Mean? Experts Provide Insight
Have you noticed the phrase "digital marketing" being bounced around a lot more lately? Me too.
Talking Points Podcast: Digital will account for 75% of marketing budgets in 5 years
In this week's edition of the Talking Points Podcast,General Mills' Kevin Hunt and I discuss:

Remove Negative Links From Your Website
We take the guess work out. Our objective is to remove the links that prevent your website from taking high ranking positions in Google.

Insights Into Digital Marketing and Communications From Major Brands
I recently had the pleasure of presenting at an Integrated Marketing Communications conference called INTEGRATE with an audience of Master's Degree students and faculty at West Virginia University.

2014 Email Marketing Metrics Benchmark Study
Determining where your email program outperforms your peers and where you need to improve can be challenging without access to industry data. This exclusive report contains email open, click-through and list churn statistics across nearly 3,000 brands to help you assess your performance on the benchmarks most important to you.

Email Marketing For Agencies
The StreamSend Agency Solution is a powerful email marketing and social media platform that streamlines campaign implementation, simplifies client account management and boosts your bottom line by providing you with an additional revenue stream.

5 Tips for "White Space" Emails That Educate, Entertain and Engage
Many companies struggle to stand out in the inbox, sending messages that say little more than "buy-buy-buy." Learn how you can cut through the clutter by using "white space" emails to break up your stream of promotional messages, deepen your bond with customers and ultimately drive more revenue.

Predictions For Digital Marketing Trends in 2015
From technology trends to changing business models to evolving consumer behaviors, there's a lot to consider in order for today's marketers to really have a handle on what's important about what's next.

How To Profit From SMS Campaigns: Learn Today
Get this free report and learn how SMS and short code marketing delivered these results:

Get a $25 Gift Card for 30 Minutes of Your Time
Marketing automation empowers you to deliver the right messages to the right prospects at the right time and nuture prospects into customers.

How To Profit From SMS Campaigns: Learn Today
Get this free report and learn how SMS and short code marketing delivered these results:

12-Page Marketing Apps Idea Book
Following the warm reception the marketing community gave our Content Marketing Idea Book earlier this year, we decided to expand on the "idea book" concept.
Know Thyself-The Only Road to Digital Marketing Success
People can see you're fat. Or bald. Or hairy. Or gray. Or old. Or short. Or tall. Or skinny. Go ahead and wear that wig or those lifts. Go ahead and use that decade-old photograph on your profile.

List Growth Guide: 31 Ways to Build Your Database
Without new customers, you're forced to rely on increasing revenue solely from existing ones, making it difficult to grow at the levels required to satisfy outside investors and internal stakeholders. Download our ebook and get 31 list growth strategies and tactics for building your database in today's multichannel world.

Content Marketers Need To Learn These Skills In 2014
Like many other digital marketing agencies, we've been on the hunt for digital and content marketing talent on a continuous basis over the past few years. Increased demand and competition are driving the need to find people with skills that can actually create impact, vs. fuzzy "potential".

Top 10 Tips for 2014 from Our Top 10 Blogs of 2013
With technology evolving at breakneck speeds, staying on top of the latest marketing trends can be a challenge. Learn about new tactics, get campaign ideas and find inspiration for taking your marketing programs up a notch in 2014 with these 10 tips culled from our top 10 most popular blog posts of 2013.

Why are you learning more about digital marketing?
No, I am not here to announce that digital marketing is dead. In fact, it’s just a baby. What I am really asking is very simple: Why are you learning more about digital marketing? What is your specific reason? The reason that I ask that is I am concerned that too many of us are learning more out of reflex. We don’t understand something and that makes us feel uncomfortable and so we think we need to learn more. Maybe you do, but maybe you need to think differently.

How to Get More Leads with PPC [Free Guide]
Ask any business owner what he or she needs, and you'll likely hear "more customers." You can't rely on your existing customers to fuel growth, so there's a constant need for more leads who will eventually become clients.

Get Your Marketing Emails In The Inbox! [Free eBook]
Email deliverability is on a lot of email marketers’ minds during the holidays because of increased volume from almost all senders.
The organizational digital divide
As marketers we tend to focus attention on early adopters and marvel at the promise of new technologies and the “next big thing”. We believe that the digital revolution has been won, and that with the right digital strategy and great execution, we will succeed. At our fingertips are the tools to enable instantaneous viral and global communications. We can create and curate relevant content and promote the fact that our organizations have multiple ways to engage with key stakeholders. Things should be going very well.

Top 5 Digital Marketing Trends of 2014!
Marketing in this era is a brutal dog-eat-dog world, but there just isn’t any dearth of opportunities. There are many vistas and glittering stars for consumers to turn their eyes to. So how do you get them hooked to yours or even glance at what you’re presenting? Tons of smart thinking and keeping abreast of current and future technologies and platforms is the key to successfully market your or your client’s products and expertise.

2013 Archive
2012 Archive